Meet Sidney Lassiter III, a visionary music manager and the driving force behind Effort-Lass Solutions LLC. Born and raised in the vibrant city of Newport News, Virginia, Sidney's journey in the music industry began with a passion for music and a knack for bringing together artists and projects to achieve greatness.

From his early days as a member and manager of groups like 1-A-Chord and Elder Larry Moore & Grateful, Sidney's talent and dedication shined bright. Today, he stands as the manager and member of the acclaimed National Billboard Charting Gospel Recording Artist Living Testimony Community Singers.

As the Founder & CEO of Effort-Lass Solutions LLC, Sidney brings over 25 years of experience in audio & video engineering, web design, graphic arts, and promotions to the table. With a heart for uplifting artists and businesses alike, Sidney is committed to helping aspiring talents reach their full potential.

But Sidney's journey doesn't stop there. He's also the dynamic host of "Effort-Lass Praise w/ Sidney Lassiter III," a radio show started in 2022, that is dedicated to shining a spotlight on independent Gospel artists, small businesses, creators, and inspirational performers nationwide. Alongside his sister, the talented B. Sydell McNair, Sidney's show is syndicated from coast to coast, spreading positivity and inspiration wherever it goes.

With roots dating back to 1996 on the radio show "Christian Rappers," a show for Teenagers to talk about their lives as a Christian in the everyday world. Led by Mary Walker and headed by Bishop Samuel L. Green Jr. of Faith for Living Richer Life Ministries and Pastor of St. John’s COGIC.

Sidney's dedication to uplifting the independent artist community is unwavering. His mission is clear: to inspire, uplift, and empower artists to reach new heights of success.

For those seeking management assistance or promotional packages, Sidney Lassiter III is just an email or phone call away. Get in touch and let him help you turn your dreams into reality.